Heritage Design System
Custom color tokens, a serif/script/sans type scale, and a warm cream-and-espresso palette built from a hand-drawn design spec — not a theme.
Client Case Study
A hand-crafted site for a scratch bakery.
Tony bakes everything from scratch and sells at farmers markets across Kansas. We built him a site that matches his craft — a bespoke Heritage design system with a full admin CMS, pre-order intake, two-way SMS, and an email list. No templates. No page builders.
The live site at frazettasbakery.com
What we built — from the design spec to the SMS inbox.
Self-Serve Admin CMS
Tony updates his menu, news posts, testimonials, market schedule, and email campaigns himself from a secure dashboard — no developer needed.
Pre-Orders + SMS & Email
Customers pre-order online and get an SMS confirmation instantly. Tony replies from the admin inbox and manages his subscriber list — all in one place.
What this proves
Hand-coded means the site is built around the business — not the other way around.
- Hand-coded ≠ template Every token, layout, and workflow on this site was written for one bakery. Nothing was dragged, dropped, or themed.
- The designer answers the phone The person who designed and built the site is the same person Tony calls when he needs something changed.
- $0 down / $179 per month One flat monthly fee covers design, hosting, edits, and support — the whole site, cared for.
Want a site built like this for your business?
We design and hand-code it, host it, and keep it updated — for $0 down and $179 a month.
See what yours could look like Or see the real thing: Visit the live site → frazettasbakery.com