SEO Retainers

Automated SEO. Engineered for service businesses. Delivered every month.

We don't sell SEO advice. We run an automated, audit-driven SEO program for your business — quarterly site audits, monthly competitor intelligence, and weekly content briefs — delivered to your inbox without meetings, without retainers full of fluff, without you lifting a finger.

The Problem

Why most SEO retainers don't deliver

Service business owners don't have time to manage an SEO agency. And most agencies know it.

You're billed for time, not outcomes

Traditional agencies sell hours. You pay for a junior SEO's research sessions, regardless of what changes on your site.

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Reports you can't read

You get a PDF full of metrics with no clear action items. What improved? What didn't? What do you do next? Nobody explains.

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Work stops when you stop pushing

Deliverables slow down when you're not following up. An automated system doesn't have bad weeks — it just runs.

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Long contracts, vague guarantees

12-month minimums protect the agency, not you. By month 6 you're locked in and already suspicious something's wrong.

How It Works

Software does the work. Humans do the judgment.

We built an automated SEO pipeline that runs the same checks every week — on schedule, without reminders. Every report is reviewed by our team before it goes out. You get the output of a full SEO operation, without the overhead of running one.

1
Cron trigger (n8n) Scheduled jobs kick off audits, citation checks, and competitor pulls on a fixed cadence — weekly, monthly, or quarterly depending on the task.
2
Data collection PageSpeed Insights, Google Search Console, DataForSEO, and your site's sitemap feed the pipeline. No manual pulling. No spreadsheet handoffs.
3
Claude API analysis DFPP's proprietary SEO skill suite interprets the data — identifying technical issues, content gaps, competitor moves, and ranking opportunities.
4
Human review Every report is reviewed by our team before delivery. We catch anything the automation flags as ambiguous and add strategic context specific to your market.
5
Delivery Reports, briefs, and recommendations arrive via email or Slack on the schedule you expect — not when we get around to it.

Pricing

Three tiers. One flat monthly fee. No surprises.

All plans are month-to-month. Cancel with 30 days' notice. No long-term contracts — because we don't need them.

Foundation
$497/mo
$750 one-time setup fee
For small shops just starting to take SEO seriously.
  • Quarterly automated site audit with prioritized fix list
  • Monthly Google Business Profile health check
  • Monthly local citation check (NAP across top 20 directories)
  • Monthly performance report (rankings, traffic, calls)
  • One content brief per month, ready to hand to a writer
  • Slack or email delivery of all reports
Best for: Single-location shops, owner-operators, businesses generating fewer than 50 leads/month from search.
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Dominance
$2,997/mo
$2,500 one-time setup fee
For shops that want to own their local market.
  • Everything in Growth
  • Monthly competitor analysis (up to 5 competitors)
  • Weekly content briefs (4 per month)
  • Quarterly keyword strategy refresh
  • Full local landing page production (1 page/month, written and SEO-optimized)
  • Backlink opportunity monitoring
  • Reputation monitoring across review platforms
  • Bi-weekly 30-minute strategy call
  • Direct Slack channel with the DFPP team
Best for: Multi-location operations, businesses targeting metro-wide dominance, businesses with internal content resources.
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Deliverable Cadence

What you get, and when

Every deliverable on a fixed schedule. Nothing that requires you to follow up.

Deliverable Foundation Growth Dominance
Site audit Quarterly Quarterly Quarterly
GBP & citation check Monthly Monthly Monthly
Performance report Monthly Monthly Monthly
Competitor analysis Quarterly Monthly
Content briefs 1/month 2/month 4/month
Keyword strategy Every 6 months Quarterly
Landing page production Recommendations only 1 written/month
Strategy call Monthly Bi-weekly
Slack access Direct channel

What You Get Every Month

Predictable deliverables. No surprises.

Here's what a typical month looks like on the Growth plan.

Week 1
Monthly performance report delivered
Rankings, traffic, calls — what moved and why.
Content brief #1 delivered (Monday 9am CT)
Ready to hand to a writer or publish as-is.
Week 2
GBP & citation health check
NAP consistency, review velocity, profile completeness.
Week 3
Content brief #2 delivered (Monday 9am CT)
Growth plan gets two briefs per month.
Strategy call (30 minutes)
Scheduled to your calendar, agenda sent 24 hours prior.
Quarterly
Full site audit with prioritized fix list
Technical issues, content gaps, speed, structured data.
Competitor analysis (3 competitors)
Content gaps, backlink opportunities, keyword positions.
Landing page recommendations (1–2 new pages)

The Stack

Built on real engineering, not spreadsheets

Every check, every report, every brief runs through an automated pipeline. No junior SEO with a checklist. No manual data pulls. A real system that runs on schedule.

Orchestration
n8n

Open-source workflow automation. Triggers all scheduled jobs and coordinates data flow between services.

Analysis
Claude API

DFPP's proprietary SEO skill suite interprets audit data, identifies patterns, and generates briefs and recommendations.

Performance data
PageSpeed + GSC

Google PageSpeed Insights and Search Console feed real performance and ranking data into every audit.

SEO data
DataForSEO

Competitor keyword positions, SERP features, local pack tracking, and citation data from the same APIs big agencies use.

Delivery
Email + Slack

Reports go out via email or directly to your Slack workspace. You pick the format. We hit send.

Oversight
Human review

Our team reviews every report before delivery. Software handles the data. We handle the judgment.

Guarantees

What you can hold us to

Not vague promises — specific commitments written into how the service works.

FAQ

Questions we get asked before the first call

How long until I see results?

Local SEO typically shows movement within 60–90 days for fixable issues like GBP optimization and citation cleanup. Ranking improvements for competitive keywords take 4–6 months. We'll give you a realistic forecast in your first audit.

Why is this cheaper than a traditional agency?

Because we built the automation. A traditional agency bills you for the time it takes a human to run the same checks we run automatically every week. You're paying for outcomes, not hours.

What if I already have an SEO agency?

Most of our clients started with another agency. We'll do a free audit and show you exactly what's being missed. If your current agency is doing great work, we'll tell you that too.

Do you guarantee rankings?

No, and you should be skeptical of anyone who does. We guarantee the work — audits, briefs, reports, technical recommendations — delivered on the schedule above. Rankings depend on factors no agency controls.

Can I cancel anytime?

Yes. 30 days' notice and you're out. We don't lock you into long contracts because we don't have to.

What's the onboarding process?

A 30-minute kickoff call, access to your Google Business Profile and Search Console, and a brief intake form. We deliver your first audit within 7 business days.

What if my business isn't a service business?

This product is purpose-built for service businesses. If you're in e-commerce, SaaS, or another category, reach out — we'll either refer you to a better fit or scope a custom engagement.

Get Started

Request a free SEO audit

Fill out the form and we'll reach out within one business day to talk through your search visibility and what the first 90 days would look like. No pitch, no pressure.

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Want to see what our reports look like before you commit?

We'll send a sanitized example audit to your inbox. One email, no follow-up spam.